The author has a readable style and trawled through official records the archives of vogue and private diaries to discover how women not only coped with clothes rationing in the second world war but how they kept their spirits up by giving old clothes a new twist. During the second world war clothing featuring patriotic designs allowed civilians to do their bit for the war effort without compromising on style the london based textile and fashion company jacqmar was the most notable creator of scarves featuring popular wartime motifs and patriotic messages. Fashion and war may seem entirely incompatible but next month the imperial war museum will show how crucial style and beauty were to women on the home front during the second world war when it . Fashion on the ration how clothing fell victim to world war ii austerity in the summer of 1941 with the second world war at its height president of the board of trade oliver lyttelton did . How the second world war influenced street style to mark the 70 th anniversary of the second world war forties street style the other fashion option post rationing in 1941 was the utility
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